Since 2014, Salzburg’s DomQuartier exists as an affiliation of five formerly separate institutions. Constructional and strategic measures have created a unique exhibition circuit in the heart of Salzburg’s baroque center, that attracts more than 500,000 visitors a year. For the new identity, we developed a recurring grid system that uses a palette of patterns and colours inspired by baroque stylistic elements. Together with the opulent imagery and clear typography occurs a modular system that meets the communication needs of the individual museum units.