Faradaí is a premium spirit distilled from black tea and the flowers of the Brazilian para cress, which leave a pleasant tingling sensation on the tongue after each sip. This is a sensory game that also enhances the conscious perception of taste. The change in perception and the surprising drinking sensation are translated with a flickering word mark. It is scalable and adapts to the proportions of each application. The bespoke characters are inspired by Brazilian pichação graffiti.