A type with expression, dynamic and rhythm, that asserts itself visually and reflects the joy to experiment and play. Designed in close cooperation with type designer Massimilliano Audretsch, the bespoke typeface forms the mainstay in the new identity of the university. With the result of maximum flexibility for the various demands of all the faculties – identity and recognisability lies in every written word. Apart from the visual identity we also developed a new wording and a characterizing photographic language. In the course of implementation we took care of the editorial and visual redesign for a variety of printed matter and university publications.
Frankfurt University of Music and Performing Arts