What shapes a person's character, their disposition or their environment and upbringing? This pair of opposites in the label's name is translated archetypically with a canon of forms made of sticks, bricks, building blocks and stones, each representing one of the two aspects. The silhouettes of found objects form a characteristic visual language and sometimes actually seem reminiscent of archaic percussion instruments.

2020 • Art direction, Visual identity, Graphic design, Merchandise